Sunehri by Aroha oils
Aroha oils was born with a mission to create slow skincare line- inspired by the Himalayas and Ayurveda. Made using only plant-based ingredients, the brand ensures the freshest and most efficacious products for the skin.
Designmill came in as design partners with Aroha oils in 2022. As the brand is markets its products in the US, they wanted to give an Indian touch to their label for Sunehri.
Since many of their products were named after Indian words, we proposed the name ‘Sunehri’, which means golden in Sanskrit.
Going back to the drawing board, we envisioned Sunehri as a character seated on the Himalayan mountains, holding the “Himalayan superherb” sourced directly from the region by the brand. This concept helped visually communicate the origin and purity of the ingredient while giving the product a distinctive identity.
After refining the illustration, we completed the label by developing supporting brand assets, including a set of icons that complemented the overall visual language.
