Majé
Majé is a premium pasta brand dedicated to purity, sourcing raw materials directly from the Himalayas. The brand focuses on delivering 100% natural, wholesome nourishment straight from the mountains to your table.
We partnered with Majé to shape a visual identity that honours the source of their ingredients. The objective was to translate the rugged beauty of the Himalayas into a packaging language that feels honest, organic, and premium.
We designed a narrative-driven packaging structure that visualizes the journey of the product from source to table.
Hand-sketched mountain illustrations provide an artisanal feel, while the central graphic transforms melting snow into water streams that seamlessly morph into strands of pasta.
To bridge the gap between design and reality, a die-cut window shaped like a bowl at the bottom reveals the actual noodles.
The identity is anchored by a smart colour palette-mustard yellow for the sun and wheat, deep brown for the mountains-and supported by custom, minimalist icons that clearly communicate key attributes, completing the visual story.
