BAB LOUIE & CO.
A premium Indian home-bar brand based in Delhi, crafting non-alcoholic cocktail bitters, mixers, garnishes, and bar essentials for every hour of the day. Made with Indian-sourced botanicals, fruits, spices, herbs- people add in tiny dashes to their drinks to give them more complexity, aroma, and that classic bartender depth of flavour.
Rooted in the belief that great drinks transcend time and alcohol, their blends elevate moments from slow mornings to lively evenings reinforcing their mantra-adding soul to your spirits. Designmill was approached in 2023 to design a visual identity that literally translated people coming together and having a good time-and so we delivered.
An asymmetrical composition of Bab and Louie, arm in arm, clinking their drinks, captures a moment in time. Two different drinks showcase the product’s versatility, while the splash emerging from the clink represents the botanicals from which their products are made.
Customised typography creates a friendly and approachable vibe.
We took the creative liberty to further illustrate and reimagine Bab and Louie to create a sense of satirical humour and to capture brand’s essence for our portfolio.
The result is a spirited, satirical, and sophisticated design system that perfectly captures the heart of the home-bar experience.
